March 30, 2006, Portsmouth, England – The Volvo Ocean Race mobile portal, a unique collaboration between Ericsson and the race organisers which enables fans to follow the drama of the event on their mobile phones has attracted huge audiences.
The portal, which enables enthusiasts across the world to experience and participate in the Volvo Ocean Race via their handsets has to date recorded over a quarter of a million page downloads just on mobile phones.
From the Ericsson-hosted Volvo Ocean Race mobile portal, consumers can enjoy daily news and results as the fleet makes its 31,500 nautical mile journey around the world, as well as videos, games, wallpapers, and images to enrich the consumer experience of the race. Operators who offer consumers this service include Bite Lithuania, EMT Estonia, Telefónica Móviles Argentina, Telefónica Móviles México, Telfort, Holland, TeliaSonera on their mobile internet portal SurfPort in Sweden, Finland, Denmark, Norway and Lithuania, TMN Portugal and Vodacom South Africa. Latest operator to launch is Vodafone in Portugal where the Volvo Ocean Race portal will be positioned and integrated into the Vodafone live! portal.
Glenn Bourke, CEO, Volvo Ocean Race, says: “For the first time in the history of the Volvo Ocean Race, people are part of the race 24 hours a day via their mobile phones, getting the true feeling of the race. The portal gives consumers immediate access to experience the race on their own terms.”
The Volvo Ocean Race mobile portal is now available in English, Spanish and Portuguese. On average every day people are reading over 20,000 pages of mobile content race information including over 6000 downloads a day of a variety of content including video clips, audio interviews, mobile phone sailing games and sailing wallpapers. A further 3,000 core sailing mobile enthusiasts are receiving SMS news alerts whenever a story breaks.
Johan Bergendahl, Vice President, Marketing, Ericsson, says: “Ericsson is establishing a mobile channel business for media companies, by hosting brands to the market directly to consumers and also via mobile operator portals. We enable media companies to set up business relations with operators and act as both a reseller and a service and solution provider of mobilized content”.
The portal is integrated and hosted by Ericsson under a managed services agreement and operators can quickly introduce the Volvo Ocean Race service under their own brands. The portal can be part of operators’ existing portals or used as a stand-alone service.
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